It appears that the new bingo programme on ITV is a big hit with the UK population. The game only launched a couple of weeks ago and player numbers are growing by the day. This doesn’t surprise me really as the game is free. What does surprise me though is that people are staying up so late at night to play the game. There is a top jackpot prize of ₤25 000 and I suppose it is this that is attracting players and making sure they have an afternoon nap so they can participate in the evening. The ₤25 000 can only be won on a full house in thirty-three calls so it is pretty steep odds, but not unattainable and you are able to win ₤1 000 on full houses for the three games played on the night.