We recently reported that 888 Holdings had launched their online bingo site 888 Ladies Bingo and this has obviously been a wise move for them as the online bingo site has increased their revenues by 55% in the fourth quarter.
Apparently the fact that ladies like to have a bit of an online bingo flutter and the site appeals to them so much has been the single biggest contributing factor to this success.
The new bingo service, 888 Ladies Bingo which is operated out of Gibraltar, offers community and chat tools as well as online bingo play tutorials and is seeing remarkable results with hundreds of new customers signing up daily. This is the first year of trading by the online bingo company since it has no longer had access to the US marketplace due to the UIGEA was promulgated, barring non US companies from having access to their shores.
Many businesses have had to source out new revenues streams and 888 Holdings with the launch of their new bingo site seems to have been able to accomplish this very well indeed. Gigi Levy the Chief Executive is quoted as having said “This is a transformational year. These are very good results and they show that our strategy is working.
